Free cleaning business templates: the First Clients Kit

Starting a house cleaning business means writing a lot of marketing from scratch: social posts, replies to new inquiries, flyers and a plan for where to find clients. The First Clients Kit is a free set of editable templates for exactly that. It's made for residential cleaners and small maid services, and everything opens in Canva, Google Slides, Google Docs or Google Sheets.

Get the free First Clients Kit

What's in the free kit

• 10 social post designs at 1080×1080: Now Booking, Before & After, 5-Minute Kitchen Reset, Meet Your Cleaner, Move-Out Cleaning, Gift a Clean Home, What's Included, Refer a Friend, Seasonal Deep Clean and Why Choose Us. They come as an editable PPTX (10 slides), 10 SVGs and 10 ready-to-post PNGs.
• A caption for each post, with placeholders like [yourcity] and [reward] to fill in (DOCX).
• A 30-day posting plan that maps the 10 designs onto day numbers, with check-in days and two "your own photo" posts (DOCX and XLSX).
• 5 reply texts for a new inquiry, a quote follow-up, a booking confirmation, a thank-you after the clean and a reschedule (DOCX and plain text).
• A local marketing checklist covering your Google Business Profile, flyers and door hangers, local partners, reviews and referrals, plus a "where did your clients come from" tracker (DOCX).
• An 8-page PDF with a quick-start sheet that ties it all together.

The download is a ZIP of 29 files.

Who it's for

New and solo house cleaners and small maid services who want to fill their schedule without designing or writing marketing from scratch. It isn't built for commercial or janitorial companies, and it isn't a custom logo or brand design.

How to use it in your first week

1. Brand the posts. In Canva, go to Create a design > Import file and upload the PPTX. In Google Slides, use File > Import slides. Replace the business name, every [bracket] and every $___ with your details.
2. Save the reply texts as text replacements or quick replies on your phone, so you can answer a new inquiry quickly.
3. Pick one item from the marketing checklist and do it this week, then follow the 30-day posting plan.

One rule for every template: only claim what is true for your business. Don't say insured, bonded or licensed unless you are. The templates leave those details blank on purpose.

More free templates in our guides

Several of our guides include sample wording or checklists you can copy for free:

• Cleaning business text message templates: 8 sample texts, from inquiry replies to rebooking.
• Review request template: when and how to ask clients for reviews.
• House cleaning checklist template and deep cleaning checklist.
• House cleaning price list template and how to price house cleaning.
• House cleaning flyer ideas: what to put on a flyer and where to hand it out.
• Cleaning business start-up checklist.

Free vs. paid TidyKit templates

The free kit covers marketing basics. The paid packs go further, and every price is listed upfront:

• Client Scripts Pack ($12): text, email and phone scripts for 10 situations, including price increases, complaints, cancellation reminders and price objections.
• Cleaning Pricing & Promo Pack ($9): a price list / service menu, 3 flyers and a door hanger.
• Social Media Year Pack ($19): 52 weekly posts with captions and a 12-month calendar.
• Complete Bundle ($49): all 6 paid packs, $87 if bought separately.

The First Clients Kit is free on Payhip. It includes 10 social post designs with captions, a 30-day posting plan, 5 reply texts and a local marketing checklist, as PPTX, SVG, PNG, DOCX, XLSX, TXT and PDF. Templates only, not legal advice.

Get the free First Clients Kit

FAQ

Are these cleaning business templates really free?

Yes. The First Clients Kit is listed at $0 on Payhip. The paid TidyKit packs are separate, and their prices are shown on each product page.

What do I need to edit the templates?

A free Canva or Google account is enough. The social posts come as PPTX and SVG files for Canva or Google Slides, the documents are DOCX for Google Docs or Word, and the posting plan is also an XLSX for Google Sheets or Excel.

Can I put my own business name and logo on the posts?

Yes. Every design is editable. Replace the TidyKit Studio name, the placeholders in brackets and the colors with your own.

Is the free kit the same as the Client Scripts Pack?

No. The free kit has 5 basic reply texts. The $12 Client Scripts Pack has text, email and phone scripts for 10 situations, including price increase notices, complaint handling and price objections.